Spring Air International extends licensing agreement with South Korean BMB Co., Ltd. through 2030.

WOBURN, Mass. – Bedding manufacturer Spring Air International has inked an extended licensing agreement with long-time South Korean partner BMB Co. that spans until 2030.

Under the agreement, BMB will manufacture and sale the Spring Air brand throughout Korea. The two companies have been partners since 2009.

“BMB has been a great partner with us in expanding our business in the country for the past 13 years. They have done a wonderful job with a variety of our brands during that time,” said Nick Bates, president of Spring Air. “U.S. brands continue to perform really well internationally, and BMB is yet another example of our licensees who are either re-engaging with us for the future or expanding territories because they are doing so well with our brands.”

Established in 1997 as an OEM division of Hanax Co. Ltd., BMB Co. has grown into a home furnishings supplier in South Korea with five divisions manufacturing brands such as Italian Home, Mikasa, Dondi Home, as well as Spring Air. Today the company sells its home furnishings products to department stores and agencies, as well as online and big box stores in Korea.

“At the time (of our initial agreement), we were looking for a well-established U.S. mattress partner that could impress our customers,” said Myeonggul Choi, managing director, BMB Co. “Public awareness of the Spring Air brand in the Korean market was low; however people in the mattress industry were well aware of the famous brand from the U.S. We could feel the team had confidence and pride in this brand.”

Choi said the company has experienced strong growth with the Spring Air brand.

Spring Air is manufactured and sold in more than 34 countries around the world by 15 international licensees. The company said its sales hit $118 million last year.

I’m Sheila Long O’Mara, executive editor at Furniture Today. Throughout my 25-year career in the home furnishings industry, I have been an editor with a number of industry publications and spent a brief stint with a public relations agency where I worked with some of the industry’s leading bedding brands. I rejoined Furniture Today in December 2020 with a focus on bedding and sleep products. It’s a homecoming for me, as I was a writer and editor with Furniture Today from 1994 until 2002. I’m happy to be back and look forward to telling the important stories impacting bedding retailers and manufacturers.

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