NEW YORK – Direct-to-consumer Casper’s President and CEO Emilie Arel has a new role: board member for Macy’s.

As president and CEO at Casper Sleep since 2021, Arel oversees all facets of the business, including the company’s commercial and brand strategy, as well as its wholesale strategy and developing retail partnerships. She brings more than 20 years of experience, serving in various leadership roles at retail and consumer brands including Target, Gap, FullBeauty Brands and Quidsi, an Amazon company with 10 brands.

Macy’s sells a wide selection of Casper products.

“We are pleased to welcome Emilie to the Macy’s Inc. board of directors,” said Jeff Gennette, chairman and CEO of Macy’s. “She brings two decades of impressive, digital-first and brick-and-mortar retail experience to our board, including leading the digital transformation at FullBeauty Brands and implementing Casper’s omnichannel strategy to drive consistency for consumers. Emilie’s experience putting customers at the center of the shopping experience will benefit our board and the broader organization as we continue to provide Macy’s Inc. shoppers with a more personalized and immersive brand experience.”

With the addition of Arel to the nominating and corporate governance committee, the Macy’s board will comprise 14 members.

“I’m incredibly grateful for the opportunity to bring my omnichannel retail expertise to such an iconic company,” Arel shared on her LinkedIn profile.  “I look forward to partnering with this diverse board and management team to help the company deliver against its long-term growth strategy, while providing Macy’s Inc. shoppers with a more personalized and immersive brand experience.”

Arel has held her current position with Casper since she took the corporate reins from co-founder Phil Krim.

“We are confident Emilie’s insights, retail merchandising expertise and proven ability to maximize the customer experience will be a valuable addition to our board as we engage both new and existing customers with our leading assortment of categories, products and brands via our omnichannel ecosystem,” said Paul Varga, Macy’s lead independent director. “We look forward to her contributions as we continue to deliver against our long-term Polaris growth strategy, while positioning Macy’s Inc. to capture additional consumer demand and market share.”

I’m Sheila Long O’Mara, executive editor at Furniture Today. Throughout my 25-year career in the home furnishings industry, I have been an editor with a number of industry publications and spent a brief stint with a public relations agency where I worked with some of the industry’s leading bedding brands. I rejoined Furniture Today in December 2020 with a focus on bedding and sleep products. It’s a homecoming for me, as I was a writer and editor with Furniture Today from 1994 until 2002. I’m happy to be back and look forward to telling the important stories impacting bedding retailers and manufacturers.

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