LOS ALTOS, Calif. – Bedding manufacturer Tempur Sealy International has invested in Bryte Inc., a sleep technology company and designer of the Restorative Bed. The $20 million investment round led by Tempur Sealy includes Archina Capital and other existing Bryte investors.
“Our mission is to empower lives through restorative sleep, which starts by reaching as many people as possible, with the most technically advanced products and first-rate services at a complete range of price points,” said Luke Kelly, CEO of Bryte. “There is simply no company in the world with a more complete and desirable portfolio of brands than Tempur Sealy, and we couldn’t be more excited about its investment.”
Bryte is best known for its flagship product the Restorative Bed that can be found in the suites of luxury hotels such as Four Seasons Hotel Los Angeles at Beverly Hills, Fairmont Scottsdale Princess, Park Hyatt New York, as well as Rosewood locations, among others.
“It has long been clear to us that meaningful innovation improves sleep outcomes for millions of people,” said Scott Thompson, Tempur Sealy chairman and CEO. “With Bryte we have invested in a company that is committed to innovation with an elegant, seamless integrated product that we believe fits our long-term brand strategy. We are excited to form a relationship with their talented team.”
Thompson briefly referenced the investment at the end of Tempur Sealy’s call with analysts to discuss its second quarter financial results. He said the company sees opportunity with Bryte’s rebalancing techonology.
In 2021, Bryte secured $24 million in funding led by venture capital firm Archina Capital for research, development and expansion.
Bryte’s in-bed technology measures, learns, tests, and applies what each sleeper needs to optimize their restorative sleep through real-time in-bed personalized comfort adjustments and relaxation experiences and services. Furthermore, the technology is designed as a platform of hardware, software and AI services that can be integrated into the product lines of select mattress brands.
“We founded Bryte with the vision to integrate the latest technology and sleep science into delightful experiences that truly deliver impactful restorative sleep products and services,” said Ely Tsern, co-founder and chief technology officer of Bryte. “With Tempur Sealy, we have an amazing investor that shares our vision. We are excited to develop technologies and capabilities to lead the industry in creating breakthrough products and experiences together.”
I’m Sheila Long O’Mara, executive editor at Furniture Today. Throughout my 25-year career in the home furnishings industry, I have been an editor with a number of industry publications and spent a brief stint with a public relations agency where I worked with some of the industry’s leading bedding brands. I rejoined Furniture Today in December 2020 with a focus on bedding and sleep products. It’s a homecoming for me, as I was a writer and editor with Furniture Today from 1994 until 2002. I’m happy to be back and look forward to telling the important stories impacting bedding retailers and manufacturers.
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