February 21, 2022 06:58 ET | Source: Research and Markets Research and Markets

Dublin, Feb. 21, 2022 (GLOBE NEWSWIRE) -- The "The Kenya Mattress Market & Distribution Report 2022 - Market,Models, Opportunities, Process, Margins & Data" report has been added to ResearchAndMarkets.com's offering.

The report looks at the Mattress Industry in Kenya with a focus on distribution and untapped opportunities. On average a person in Kenya uses 9 mattresses in their lifetime. At a standard mattress price of $88.8 lifespan spend on mattresses per person amounts to $ 799.2. The mattress industry in Kenya is presently valued at $549,737,500 and is predicted to continue on an upward trend.

Demand for mattresses has been increasing year on year triggered by rising population (2009; 38.6m, 2019; 47.6m), urbanization and subsequent economic migration, higher literacy levels, lifestyle changes, improving household income among other factors.

Individual spending on mattresses will rise as consumers appreciate higher quality mattresses and consumption increases in the pre-teen and post 40 years consumer segments. Whereas significant investments have been made in mattress manufacturing, less has been done in distribution. This is in spite of changing consumer purchase habits, retailer needs and opportunities brought up by technological, infrastructural and logistical developments.

Hence, this report provides soft and hard decision making data for investors interested in either mattress manufacturing or distribution.

It paints a vivid picture of the mattress industry in Kenya, both on the demand and supply sides, detailing manufacturers, products, distributors, retailers and consumers by using market and financial facts and figures. In addition, it highlights existing distribution models and opportunities for profitable innovation.

This report is suitable for manufacturers, distributors, wholesalers, retailers, investment advisors, other investors and anyone seeking to get a foothold in the Kenya mattress market.

For more information about this report visit https://www.researchandmarkets.com/r/vb3slj

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