Pleasant Mattress is working with retailers on customization and co-branding of mattresses.

FRESNO, Calif. – In a move designed to give independent retailers a way to stand out in the competitive mattress category, Pleasant Mattress is unveiling a private-label program that includes retail brand services.

Under the program, Spring Air International licensee Pleasant Mattress works with retailers to provide complete brand services, including customizing product and co-branding it with the retail name.

“We specialize in helping independent retailers stand out in their markets with customized, high-velocity products that helps level the playing field for smaller stores with the big box chains. We can customize beds to meet the specific comfort expectations of consumers in their market,” said Rion Morgenstern, president and CEO of Pleasant Mattress. “We created an exclusive line for The Sleep Shop that marries their brand marks and Spring Air products.”

Grass Valley, Calif.-based The Sleep Shop, a long-time retail partner with two locations, sells custom, private-label mattress manufactured by Pleasant Mattress.

The Sleep Shop features 15 mattresses with a co-branded logo featuring the retail name and Spring Air. Priced to retail from $599 to $2,000, the collection is designed to meet comfort preferences of the retail market.

“The line they have created for us is well-priced and has a lot of features. The beds are comfortable and durable because they really put more of what matters inside the mattress where it counts,” said Coy Miller, owner of The Sleep Shop. “We have a long-term relationship with Pleasant Mattress because they really care about the retailers. We’re not just a number to them.”

I’m Sheila Long O’Mara, executive editor at Furniture Today. Throughout my 25-year career in the home furnishings industry, I have been an editor with a number of industry publications and spent a brief stint with a public relations agency where I worked with some of the industry’s leading bedding brands. I rejoined Furniture Today in December 2020 with a focus on bedding and sleep products. It’s a homecoming for me, as I was a writer and editor with Furniture Today from 1994 until 2002. I’m happy to be back and look forward to telling the important stories impacting bedding retailers and manufacturers.

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