The Luxe Hybrid is a new addition to the Lull product lineup.

SANTA BARBARA, Calif. – Direct-to-consumer mattress company Lull Ventures has expanded its mattress offering to include a hybrid model in its lineup.

The new Lull Luxe Hybrid mattress is a 13-inch profile with wrapped coils and cooling technology. This marks the company’s first line extension since the company’s founding in 2015.

“As Lull continues to grow, it is critical that our product assortment grows with it. The new Lull Luxe Hybrid mattress offers our customers a more luxurious option with a premium look and feel,” said Sven Klein, Lull CEO. “The Lull Luxe is one of the finest hybrid mattresses in the market, especially at this price point. In addition to our new Luxe Hybrid mattress, we are in process of expanding our mattress and bedding product portfolios. Over the coming months, Lull will continue to introduce exciting new products to our lineup.”

With the new mattress, the company now has two models available. The 10-inch memory foam Original Lull mattress retails at $799 in queen, and the new Lull Luxe retails at $1,399 in queen.

In addition the additional mattress, Lull’s wholesale division has expanded into a 16th state with a new partnership with Top 100 retailer Farmville, Va.-based Green Front Furniture.

“We are excited to see the rapid growth in the new wholesale division,” said Brandon Howell, head of the company’s wholesale division. “Lull differentiates itself by offering a brand and product that is industry best at appealing to Millennials and Generation Z. Retailers are starting to take notice and see the value.”

Lull has partnered with retailers like Sleep First in California and Texas, The Mattress Factory in Pennsylvania and New Jersey, Sleep Haven Bedding in California and Factory Expo Furniture in Arizona. The company is also building out its e-commerce presence with Walmart, Zulily, Target and Mattress Firm.

I’m Sheila Long O’Mara, executive editor at Furniture Today. Throughout my 25-year career in the home furnishings industry, I have been an editor with a number of industry publications and spent a brief stint with a public relations agency where I worked with some of the industry’s leading bedding brands. I rejoined Furniture Today in December 2020 with a focus on bedding and sleep products. It’s a homecoming for me, as I was a writer and editor with Furniture Today from 1994 until 2002. I’m happy to be back and look forward to telling the important stories impacting bedding retailers and manufacturers.

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