With paid search, companies pay a search engine company, such as Google, to appear in a prominent position on results pages for a specific search term. Search terms include one or more words. For example, keywords relevant to furniture manufacturers and furniture store buyers might be “mattresses” or “organic mattress and boxspring manufacturers.” 

Paid search ads are sold on a “cost-per-click” (CPC) basis – advertisers pay only when a searcher clicks on an ad. Price per click is set based on the number of companies that bid for that term. Buying using a CPC model can help ensure better ROI from your ad spend. Paid search ads are usually used to drive website traffic and leads, but they can also increase brand awareness.

Here’s how furniture retailers usually search:

Furniture retail decision-makers search for home furnishings every day. Your ads reach them just as they are seeking information!  Effective paid search starts with analyzing the most popular terms for reaching retailers. You need to find search terms that: 

You can buy paid search ads using self-service tools on Google and Bing. But unless you have a lot of experience, it’s better to get professional help. With Paid Search, spending money is easy, but getting great results is tougher. Finding an expert helps safeguard your marketing resources.

To get the best results, find a search program leader who knows the home furnishings industry. They will have a big head start finding the correct terms for your brand and will be best at focusing on terms that attract retailers versus consumers. 

Today’s search ads give manufacturers many more opportunities to capture attention:

Remember that 6 out of 10 searches on Google are made on mobile phones. Take the time to develop great ads for small as well as large screens. 

At FurnitureToday, our mission is to help companies do more business and grow the industry. If you’d like more ideas and insights on making Paid Search work for your business, get in touch with one of our furniture marketing experts by filling out the form below. 

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