Helix Sleep mattresses will be sold in Brooklyn Bedding retail stores.

PHOENIX – Nearly nine months after a private equity firm acquired both Brooklyn Bedding and Helix Sleep, Brooklyn Bedding’s 18 brick-and-mortar stores will floor Helix mattresses.

“We’re thrilled to offer Helix Sleep mattresses in our showrooms and give customers the opportunity to experience the unique and personalized features Helix’s award-winning beds have to offer,” said John Merwin, CEO of Brooklyn Bedding. “This is an exciting milestone for Brooklyn Bedding and Helix as we begin showcasing the best-in class, custom mattresses across the Phoenix and Tucson areas.”

Both brands were acquired in September by private equity firm Cerberus. At the time of the acquisition, Cerberus said the move would allow the company to create a direct-to-consumer platform giving consumers access to both brands’ product mix.

In time for Memorial Day sales, Helix Sleep’s top sellers, including Midnight Luxe and Midnight Standard, will be available to experience and purchase in all Brooklyn Bedding stores. Select showrooms in Scottsdale, Surprise, Tempe, and Mesa, will include all 13 Helix mattresses including Sunset, Moonlight, Dusk and Plus.

“Helix was created to provide a custom approach to the mattress buying experience by offering beds across various feels and sleeping preferences,” said Adam Tishman, co-founder of Helix. “Despite our deep roots in ecommerce, we are aware that a large portion of customers want to try our products in person. We couldn’t be more excited to offer this opportunity to our Arizona customers through Brooklyn Bedding’s retail locations.”

I’m Sheila Long O’Mara, executive editor at Furniture Today. Throughout my 25-year career in the home furnishings industry, I have been an editor with a number of industry publications and spent a brief stint with a public relations agency where I worked with some of the industry’s leading bedding brands. I rejoined Furniture Today in December 2020 with a focus on bedding and sleep products. It’s a homecoming for me, as I was a writer and editor with Furniture Today from 1994 until 2002. I’m happy to be back and look forward to telling the important stories impacting bedding retailers and manufacturers.

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