Mlily USA to feature ChiroPro at Las Vegas Market. The mattress has received the endorsement of the International Chiropractors Assn.

KNOXVILLE, Tenn. – Bedding producer Mlily USA is putting health and wellness at the forefront to its summer Las Vegas Market introductions with a collection endorsed by the International Chiropractors Assn.

The 13-inch ChiroPro hybrid is designed to provide support for back health, addressing the common complaints about back pain caused by an old or poor-quality mattress. Available in plush and firm, the 13-inch mattress is constructed with multiple comfort and support layers, including gel and soft flex foams and an individual, pocketed coil unit that conforms to the body and promotes airflow. The plush model features a three-zoned coil unit that provides different levels of support to the head and shoulders, hips and legs.

In addition to the ChiroPro, the company is unveiling a lineup of value-oriented products that address the shifting economy, including a value hybrid line, the updated Essentials Plus foam collection and a heavy-duty platform bed frame. Company officials said the new products were developed to give retailers a combination of quality and value-driven products, better margins and merchandising flexibility.

“A top priority for Mlily is our relationship with retailers, so we create programs that can help them drive traffic year-round and merchandise to meet the needs of different types of consumers and budgets,” said Glenn Kobylarcyzk, executive vice president.

The value hybrid line is offered in 9-, 11-, and 13-inch profiles all covered in a graphene cover designed to draw heat away from the sleeper for temperature regulation, gel memory foam and an individual pocketed spring unit.

With a modern aesthetic to its new cover, the Essential Plus is an all-foam line offered in three profiles featuring memory foam designed to adapt to the body and aid in temperature regulation.

The platform bed frame is made of steel and designed for no-tool assembly. The foundation eliminates the need for a box spring while providing under-bed storage space. It features rounded corners, multiple support legs, and non-slip tape to hold mattresses in place. It is available in twin, twin xl, full, queen, king, and California king.

The Mlily showroom is located in B-900 of the World Market Center.

I’m Sheila Long O’Mara, executive editor at Furniture Today. Throughout my 25-year career in the home furnishings industry, I have been an editor with a number of industry publications and spent a brief stint with a public relations agency where I worked with some of the industry’s leading bedding brands. I rejoined Furniture Today in December 2020 with a focus on bedding and sleep products. It’s a homecoming for me, as I was a writer and editor with Furniture Today from 1994 until 2002. I’m happy to be back and look forward to telling the important stories impacting bedding retailers and manufacturers.

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