FRESNO, Calif. — Spring Air International held its first manufacturing summit, inviting the senior leadership of its domestic licensees to share best practices over the day-long event.

All 11 of the company’s U.S. licensees participated in the event, which was hosted by Pleasant Mattress and focused on the national brand standards and manufacturing processes of its redesigned Chattam & Wells collection.

President Nick Bates took the licensees through the rollout campaign for the collection, which will debut in more than 100 Mattress Firm stores and many other retailers over the next few months. The group then split in two and were guided by Pleasant Mattress manufacturing leaders through the eight-stage production process it follows to build the collection.

Over lunch, the licensees shared their observations and best practices for production in their own plants. The meeting closed with a discussion about plans for Spring Air’s Four Seasons collection, which is expected to be redesigned for January 2023.

According to Bates, the manufacturing summit is part of Spring Air’s strategy of collaborating with its licensees to improve the effectiveness of the brand.

“Collaboration like we experienced in Fresno is one of the richest things we can offer our licensees,” he said. “We already have very successful licensee groups working together on marketing and product development aspects of the business, and now we have added manufacturing to that mix.

“This kind of collaboration and team building will only unite our group even further continuing to improve our licensee network.”

The revamped Chattam & Wells line features seven models: Lismore, Miramare, Chantilly, Ashford, Kensington, Windsor and Buckingham. The top three — Kensington, Windsor and Buckingham — include layers of custom silk damask, cashmere, Talalay latex and horse tail fibers for supreme softness.

The border is unique in that it borrows its look from the furniture side of the business and includes a chesterfield tufted quilting in a cotton velvet. The legacy crown logo is also incorporated into the panel with tone-on-tone stitching.

Vicky Jarrett has worked with various furniture industry publications — including Furniture Today, Retail Ideas, Our State magazine and Casual Living — for more than 20 years and rejoined Furniture Today as Managing Editor in 2016.

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